Simply ‘All Natural’ Juice brand has a new class action lawsuit against them after being found to have chemical levels 100 times above the federal limits, according to the lawsuit.
A new class action lawsuit has emerged after Coca-Cola and Simply Tropical Fruit Juices have been accused of deceiving customers with their claims of having an “all-natural, and healthy” fruit juice.
The products has been found to be contaminated with toxic PFAS at levels that are “a hundred times” above federal advisory limits for drinking water.
According to the Guardian, “PFAS are a class of about 12,000 chemicals typically used to make thousands of consumer products resist water, stains and heat. They are called “forever chemicals” because they do not naturally break down, and they are linked to cancer, fetal complications, liver disease, kidney disease, autoimmune disorders and other serious health issues.”
The lawsuit asks for the judge to provide “economic compensation” to those who have consumed that popular fruit drink and “suffered injury” over a long period of time dating years back.
The Coca-Cola class action lawsuit filed by Joseph Lurenz against the company was originated in the U.S District Court for the Southern District of New York on December 28, 2022.
Lurenz is suing for breach of warranty, breach of New York consumer laws, fraud, and unjust enrichment; and he is seeking damages, fees, costs and a jury trial.
A spokesperson at Coca-Cola said, they “are aware of the lawsuit, which focuses on our Simply Tropical product. We stand by the quality of our products.”
The popular fruit drink remains on the shelves and have not been recalled at this time.
Joseph Lurenz et al., v. The Coca-Cola Company et al., Case No. 7:22-cv-10941 in the U.S. District Court for the Southern District of New York will continue to be investigated and updates will be provided post trial.